Four characters for pharma

For this case study promoting a medication for menopause symptoms, we assembled briefs and created four unique characters. For each woman, we specified heritage, age, wardrobe, hair, then drew her from several angles.

For the brand, we specified colors and the look of the symptoms and therapy at work. Then we designed a scene for each character.

Our process enables flexibility throughout. Any character can step into any scene. Below, each one takes Camille’s place in the market, in Camille’s wardrobe.

We created the stills as our foundation, then generated motion pieces from those. See each final video below.